the cracks beginning to show in its walled garden

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The stigma is real. Blue bubbles for iPhone users, green bubbles for those shut out of Apple’s walled garden. iMessage has been a way of locking users into the Apple ecosystem for more than a decade. But the exclusionary nature of the battle has since come under fire, and Apple is now bending to the green bubble evangelists, in just one of a growing number of concessions it’s making to appease regulators.


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